STEP BY STEP, BUILDING STRONGER HEALTHCARE SYSTEMS
The result: a series of pilot programmes that demonstrate the power of concrete solutions to improve the sustainability of healthcare systems. Each programme falls under at least one of the three pillars of sustainable healthcare: prevention and early intervention, patient empowerment and reorganisation of care delivery. The most successful pilots are scaled up and every project proves that even small changes have the potential to make a big impact. The power of pilot programmes is that they serve as examples; models that can be adapted to different countries, languages and health systems.
- Austria – Psoriasis Patient Coaches
- Belgium – Activ84worK
- Canada – Alberta gets Fit for Work
- Denmark – A Solution Catalogue with nine solutions
- Finland – Advancing Healthcare Sustainability
- France – Carmelia
- Germany – The “Simply Irreplaceable!” Initiative
- Greece – Instituting National Health Insurance
- Greece – Re-organising Emergency Hospital Care
- Ireland – A Journey of Innovation & Partnership
- Israel – Reboot – AbbVie Innovation Forum
- Italy – A Micro-Simulation Model
- Netherlands – Towards more Effective Treatments
- Norway – “We Care!” A Work/Life Balance Initiative
- Poland – “Healthy – Active – Constructive”
- Portugal – IS2 Portugal Sustainable Health Initiative
- Romania – The “Hands with Life” Initiative
- Slovakia – A study to facilitate patient education
- Spain – Fit for Life: Living longer, Living Better
- Sweden – A Solutions Catalogue
- Sweden: IBD Home – Patient disease self-monitoring
- Switzerland – Development for Hospitals: A Manual
- Turkey – Gaziantep University Early Arthritis Clinic
- UK – The Hepatitis C Partnership
- UK – The Shared Decision-Making Tool
- UK – Early Intervention Clinic for MSDs
Romania – The “Hands with Life” Initiative
With the aim of improving non-Healthcare stake-holders’ awareness of the disease and empowering patients to actively participate in the improvement of access to care and disease management, AbbVie Romania partnered with the Romanian League against Rheumatism and the Romanian Society of Rheumatology to design an awareness campaign as part of the RA Join the Fight project.
Around 1% of the Romanian population is affected by Rheumatoid Arthritis (RA). Given that many patients are impaired by the disease from a young age, RA is not just a medical problem, but also a social and economic one. About 20-30% of patients suffer from work-related permanent disability after the first 2-3 years of illness and 2/3 of them leave their jobs in the first 10 years after the onset of the disease.
Through trusted, non-medical opinion leaders, the campaign reached a large segment of the Romanian population, informing them on RA risk factors and how to access care. Such awareness campaigns can be easily replicated and scaled across diseases and healthcare systems.
The campaign was a success, receiving widespread coverage in television news and printed and digital press. The unique initiative focused on providing members of the media with a first-hand experience of life with RA for one day. A dedicated Facebook page was launched and a photo exhibitio displayed for 10 days in one of the most important shopping centres in Bucharest.
Through interactive and creative set-ups and bandages to impair the mobility of their hands, representatives from the media were given the opportunity to attempt day-to-day tasks as an RA patient might. Through these activities, journalists were better able to understand that the loss of mobility is a serious, disabling condition.
Members of the media posted messages, videos and blogs calling for at-risk patients to visit their physicians.
Spotlight on Prevention: When, Who and How?
Unhealthy lifestyles and lack of physical activity are key factors in the development of chronic diseases. Early prevention and diagnosis, better education, and above all collaboration among governments, patient organizations, and industry are crucial to prevent chronic diseases from arising.